Entry #4: Enclothed Cognition

"Enclothed Cognition" is something that I discovered recently that I find to be quite interesting. It is a term that is used to describe the effect the symbolic meaning of clothing has on us. For example, wearing a painter's coat is associated with creativity, so wearing one potentially makes you more creative. The study on enclothed cognition was done in 2012, and there hasn't been any studies on it since. I want to analyze that study and see if enclothed cognition is a real thing. Before the first experiment, Adam and Galinsky, the authors of the study, conducted a survey to figure out what attributes people associated with lab coats. (lab coats were the clothing being tested) They discovered that lab coats were associated with attention and designed a Stroop test to determine the effects the lab coat had on the 58 participants. The experiment found that the people in their own clothes had twice as many errors as the people with lab coats on. This is what particip...