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Showing posts from June, 2024

Entry #4: Enclothed Cognition

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 "Enclothed Cognition" is something that I discovered recently that I find to be quite interesting. It is a term that is used to describe the effect the symbolic meaning of clothing has on us. For example, wearing a painter's coat is associated with creativity, so wearing one potentially makes you more creative. The study on enclothed cognition was done in 2012, and there hasn't been any studies on it since. I want to analyze that study and see if enclothed cognition is a real thing. Before the first experiment, Adam and Galinsky, the authors of the study, conducted a survey to figure out what attributes people associated with lab coats. (lab coats were the clothing being tested) They discovered that lab coats were associated with attention and designed a Stroop test to determine the effects the lab coat had on the 58 participants. The experiment found that the people in their own clothes had twice as many errors as the people with lab coats on.  This is what particip...

Entry #3: Relaxation

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The following is a descriptive piece on an object. Your goal is to guess what the object I am describing is. I had been working for some time now, and I needed a pick me up. The packaging had a smooth, plastic feel to it. It was a deep, ocean blue, the type of blue that was like Antarctica's black, freezing water. The package made a crackling noise as I ripped it open. Several white, life preserver shaped rings were at the very bottom. Unfortunately, two thirds of the packaging was dominated by air. I seized one of the rings. Opening the packaging was surprisingly difficult, but after a few seconds, the white ring was released from its prison and I popped it in my mouth.  Suddenly, my brain stopped. The sensation was of complete tranquility. My thoughts were wiped away and were replaced by ones that were only of the task at hand. The keyboard clicked more than ever as my mind raced faster and faster. The dissolving ring melted in my mouth as it stood on my tongue. Eventually, the l...

Entry #6: Progressive

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  “Bird’s Eye View” is an ad campaign created by Progressive to advertise its car insurance. Compared to the “Mayhem” ad campaign by Allstate, Progressive employs logos instead of only appealing to the audience’s emotions. The usage of evidence in these ads along with comedy makes them interesting to analyze its rhetoric. Progressive employs an effective use of logos to appeal to its audience.  The first 5 seconds of the advertisement give a statistic, “Drivers who switch and save with Progressive save nearly $750 on average.” Placing this statistic at the beginning of the ad makes the product clear to the viewer. As a result, the audience is thinking about the product throughout the advertisement which makes the later use of comedy potent. Furthermore, the statistic appeals to the viewer’s logic, making them more likely to at least check out Progressive. The block of text at the bottom during this segment increases the credibility of the statement in the ad by telling the aud...

Entry #5: Allstate commercial

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Allstate is an insurance company which sells auto, home, life, and business insurance. "Mayhem" is an ad campaign featuring actor Dean Winters as "Mr. Mayhem," a insane person who tries to cause as much chaos as possible. I want to analyze one of these ads, "Mayhem Bear" and how it effectively communicates the selling points of Allstate without explicitly explaining the positives of using Allstate over other insurance providers.                                                                          "Mayhem Bear," Would recommend watching An example of how the ad communicates the selling points of Allstate is its context. In the ad, Mr. Mayhem acts as a bear which breaks into a car, creating comedy. This keeps the audience engaged while presenting a situation where havi...

Introducing myself #1

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Hello, I am Blake McCann. I enjoy indulging in media consumption (video games, movies, books). As a result, I have begun to realize that I have no real hobbies. By "real," I am referring to a hobby where I have created something I am proud of. Ultimately, media consumption brings me temporary entertainment that leaves quickly. I want to try something new that inspires me, which is why I am learning 3D software.  Blender is free software which provides several different tools for 3D content creation such as creating a modeling, animation, and video editing. According to its website, the tool offers, "Advanced sculpting tools and brushes, Envelope, skeleton and automatic skinning," and "Powerful camera reconstruction." These features create a multi-faceted program which will support anything I need. Furthermore, the software is entirely free which means I don't need to buy into an expensive piece of software. Davinci Resolve, a popular video editing soft...

Improving the self #2

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Self-improvement is often a strenuous task that never stops; It requires strict discipline, self-awareness, and resilience. Ignoring self-improvement will ultimately lead to self-destruction. Nevertheless, I find myself regressing. It's difficult to write and complete assignments when temptation and frustration take hold, pushing away assignments until the very last minute. I have begun to regret my decisions as I suffer to keep my grades stable so that I can take the classes I want to take. The point of telling you this is to illustrate that I shouldn't focus on these failures. Otherwise, I will empathize a fixed mindset that perpetuates a lack of self-improvement due to traits outside of my control. I need to focus on what I have done to improve myself in other ways.  The gym has been where the physical aspects of my self-improvement are taking form. According to The National Institute on Aging , exercise has several positives such as, having "more energy to do the thing...

Reviewing Blogs

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I generally read blogs about interesting topics or the news. I decided to branch out and read blogs I likely wouldn't read; a blog about business which is not something I am all that interested in, and an article about politics from a fashion blog.  4 Types of Gen AI Risk and How to Mitigate Them This post is taken from the Harvard business review, which explores issues related to business. As a result, the article uses a formal tone and diction. It does not feature slang terms, texting abbreviations, or any unnecessary entrainment that detracts from its purpose. The blog organizes itself by categorizing different types of AI risk and then explains how to mitigate the risks using evidence and examples. This means that the article is straightforward and purposeful, which are elements I enjoy. Rep. Jasmine Crockett Confronted a Political ‘Bully’ Without Batting an Eyelash The following post comes from the "Elle," a blog about fashion news and celebrities. The blog is organi...